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Matthew Dull's Portfolio

Resume available upon request

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    I am a software designer and usability advocate for Web, Mobile, and XR.

Information ArchitectureUX Design

Information Architecture for Ford Motor Company Website (JWT/Wunderman/Team Detroit)

JWT/Wunderman/Team Detroit was the exclusive design agency for Ford Motor Company, and from 2005-2008, I was part of a large website design team that worked closely with members of Ford Marketing and Product Development, to create digital experiences that supported vehicle launches. As an information architect, I was the user advocate that designed sitemaps and wireframes for marketing sites for the Edge, Escape, Expedition, Sport Trac, and Flex vehicle launches. I soon became involved in cross-vehicle website projects, most notably the redesign of their complex vehicle configurator. I also contributed to broader company initiatives, including Ford’s redesigned marketing campaign, Bold Moves. In addition to designing and collaborating with creatives and developers, I conducted usability lab testing in multiple U.S. cities, contributed to SEO/SEM campaigns with large vendors such as Yahoo, Google, and Microsoft, and worked closely with QA to ensure the projects we created were not only were first class in design but also usable by customers.

Portfolio Samples (click to view larger):

Additional examples available upon request.

Related Projects

Rackham Graduate School Website (University of Michigan)

April 30, 2023

UX Design (Michigan Medicine / University of Michigan Medical School & Hospital)

April 30, 2023

UX Design (Perficient Digital)

April 30, 2023

About Me

I’m Matthew Dull from Ann Arbor, Michigan. For nearly 20 years I’ve had the pleasure of working in the UX field for a number of companies and organizations.

Recent Posts

  • PSVR2 headset and controllers
    AR/VR/XR

    PSVR2 Observations: Part 4

    June 26, 2023
  • AR/VR/XR

    Heading to AWE 2023!

    May 29, 2023

Contact Me

matthewdull32@gmail.com

734.277.1790

Ann Arbor, Michigan

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